How Mercedes-Benz Is Losing Its Prestige Image

Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.
Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.
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How Mercedes-Benz Is Losing Its Prestige Image


  1. K Singh

    K Singh

    2 小时 前

    Bmw and meecedes have both diluted their product to cater to the masses. I grew up wanting a bmw or mecedes one day. Now i have 0 interest in their over priced vehicles.

  2. Benjamin


    3 小时 前

    Overpriced and overhyped.

  3. tpnguyen88


    3 小时 前

    Mercedes is a money pit.. just ask Scotty.

  4. Arved Ludwig

    Arved Ludwig

    3 小时 前

    Mercedes sold its Tesla shares shortly before the stocks skyrocketed.

  5. RossBayCult


    3 小时 前

    Clock bait

  6. Joe Giz

    Joe Giz

    3 小时 前

    S Class ...ultimate luxury sedan and still built like a tank

  7. Tesla Love

    Tesla Love

    3 小时 前

    Mercedes use to be a great car. Now, these cars are poor quality built. Lexus and TAYOTA, they have way better quality cars. Germans have over engineered these cars.

  8. Alexander K

    Alexander K

    4 小时 前

    I used to want a Mercedes, but then looking up the reliability ratings quickly turns you away and straight to Japanese brands. Mercedes cars are also known as " bottomless money pits" among mechanics, a lot of models having Renault engines in them doesn't help this of course.

  9. Organica


    4 小时 前

    Everything thing blows that's not a tesla

  10. Neil S

    Neil S

    4 小时 前

    Mbz is still the best luxury car brand Imo ...

  11. lil insta zelenaaac

    lil insta zelenaaac

    4 小时 前

    Clickbait yet again

  12. Karl Parato

    Karl Parato

    5 小时 前

    Compared to who...this really is poorly researched..

  13. Theo Benz

    Theo Benz

    5 小时 前

    High luxury ''plastic'' cars.

  14. High Born

    High Born

    5 小时 前

    imo Mercedes hasn't lost its status at all i think a lot of people would be glad to be able even own a Merc

  15. Foxy Feet

    Foxy Feet

    5 小时 前

    mercedes use to be able to do 300.000 km no problem now u cant get 70000

  16. IKhan


    5 小时 前

    Because they make the garbage A, B and CLA class vehicles which are no better than a Hyundai Elantra but cost $45k. They also have too many models and variants out there. Everything has to be a an SUV, SAV, SUV coupe with 7 or 8 different engine choices and that's just one segment. The higher end models and AMG variants are brilliant but that should be the focus. There was a time MB had 1 compact car, a few midsize options, 1 SUV and a few high end choices. Now they're oversaturated.

  17. Christopher Martin

    Christopher Martin

    5 小时 前

    I own a 2002 Lexus LS 430 with 300k miles, I’ve spent about $5000 in maintenance in almost 20 years. A 2002 Mercedes would’ve conservatively run me 6-10X that amount of $ to keep it alive that long. No thanks Mercedes

  18. hdmccart


    5 小时 前

    Just another depreciating asset...but hell it's your money

  19. Rose felix

    Rose felix

    5 小时 前

    Nice video!! Very engaging from beginning to end. Nevertheless, businesses and investment are the easiest way to make money

    • Phillip Black

      Phillip Black

      5 小时 前

      His success stories are everywhere

    • Jace Carey

      Jace Carey

      5 小时 前

      @Coin Trades I'm from the UK 🇬🇧 I and my colleagues gave him a try and it has been good returns of our investment, Thanks Mr Erik Finman...

    • Sundar Tresh

      Sundar Tresh

      5 小时 前

      @Peter john My first investment with Mr Erik Finman gave me the assurance that has made me invest without the fear of losing, I got four of my friends involved with him already

    • Peter john

      Peter john

      5 小时 前


    • Peter john

      Peter john

      5 小时 前

      @Coin Trades what's>app

  20. im NEWY

    im NEWY

    5 小时 前

    "Electric vehicles are coming into the world, pushed by eco-conscious policymakers and at least a few eager buyers." cute.

  21. R Lo

    R Lo

    6 小时 前

    Heres a prestige image. CLICK DOWN BELOW FOR A PICTURE. 💩

  22. Errant Ball

    Errant Ball

    6 小时 前

    Mercedes has lost it's design edge some 15 years ago.

  23. Ictpilot Ictpilot

    Ictpilot Ictpilot

    6 小时 前

    Mercedes isn't going anywhere. they're still a top brand and probably always will be. The problem I hear everybody talking about is their maintenance hogs, so expensive to maintain. Lexus on the other hand has a reputation of put oil and gas in it do your oil changes and minor maintenance and it goes forever. the one thing positive that everybody agrees on about Mercedes is it is one of the safest cars out there. It must have a second cousin that's a Sherman tank, because people walk away from accidents that you would think they've got to be in intensive care.

  24. SeattleBeast


    6 小时 前

    CNBC, just stfu

  25. Wayne


    6 小时 前

    Probably because they are unreliable

  26. willariza


    6 小时 前

    I ve watched three CNBC reports in a row while showering. Whilst interesting content, OMG what a boring boring pace they have. Good Bye!

  27. Bob Bowie

    Bob Bowie

    6 小时 前


  28. J C

    J C

    6 小时 前

    So what are you talking about?

  29. Team 974

    Team 974

    6 小时 前

    All I have to say about this video is lol

  30. Jason Radice

    Jason Radice

    6 小时 前

    What really happened was that they started making overpriced junk about 20 years ago. Once they are a few years old and have some miles on them, they become money pits. Overcomplicated systems built to the lowest quality standard to get it through the lease orvwarranty period, and then cost a small fortune to repair and maintain. They also have an an over reliance on leases, so coupled with unreliability and repair expenses, the used market means you will suffer huge depreciation on the car. The German quality myth has been exposed a long time ago.

  31. Jabs Jabs

    Jabs Jabs

    7 小时 前

    Mercedes-benz has ties to concentration camps in Auschwitz

  32. A. M.

    A. M.

    7 小时 前

    Mercedes engineering quality...hahahahah, can't stop laughing.

  33. Allan Mureithi

    Allan Mureithi

    7 小时 前

    I saw a MB today n I was like....waaaoow!!😀😃

  34. fubo


    7 小时 前

    Crap. This video is more of a promotion for Tesla. Misleading Title

  35. Paulin Martinez

    Paulin Martinez

    7 小时 前

    Bro mercedes sales are about to go up after polo g’s rap star !!!

  36. Mimi Moments

    Mimi Moments

    7 小时 前

    This is all because Chris got Mercedes a Mercedes 🤣

  37. T-Dawg


    7 小时 前

    Ever heard of audio compression/limiter? What is this, amateur hour? Learn how to produce audio, CNBC.

  38. dj Victor Nova

    dj Victor Nova

    7 小时 前

    Sooner or later Tesla will dominate the auto industry.... Tesla is not seen as a car its seen as an fashion accessory by the consumer just like apple , louis vuitton and so on.... Thats what most car manufactures dont seem to understand... My 2 cents

  39. sammavacaist


    7 小时 前

    Mercedes is a "grandpa" car. It's the Vineyard Vines of cars. That took two whole sentences.

  40. Dave


    8 小时 前

    Daimler's first A and B class were designed to have electric drive and fuel cells. The first edrive a class was built in 1997. It was decided to launch that platform with combustion engines instead. They were ahead of time again.

  41. Anthony Pilkjaer

    Anthony Pilkjaer

    8 小时 前

    People can't afford AMG cars so most people buy baby-mercs like a/c-class instead. Quality is not there and recent pricing changes made cars even less appealing. A part from made up prestige feeling there is really no reason to buy a MB (non-AMG). They even started to offer "43" version of their AMG cars for wannabes who can't afford proper AMG. New design is rather meh. Especially electric ones. I own ealy w205 c-class and it looks really nice. In the end C/E/S looked more or less the same. New C-class has uninspiring design. Not to mention that to get same spec I have today on my car i need to pay almost 10k$ extra. C-class for 50k is ridiculous. And you can go even higher if you want... At my local MB dealer there are no more cars that cost less than 30K$. Funny thing - MB demanded to remove any other brads from the hall so that people don't have any reference point to see how overpriced MBs are. And "other' cars were not some Renaults - it was LRs and Jags! I bought MB only because my wife liked the design and after owning it for almost 5 years I don't see what people like about them. Rather average car which is way overpriced. I see no prestige there. Too expensive to buy and run. If you have cash to flash you can get something way more cool. Normally smaller cars tend to have cheap fill to it but there are people who would like to have a smaller car and still keep that premium feel. I think MB one of the few brands that actualy make smaller cars that don't feel like sitting in a tin can. It's probably the only thing that MB does good (a part from AMG and F1).

  42. Maro-Mohamed Elkastawy

    Maro-Mohamed Elkastawy

    8 小时 前

    Clickbait: tesla cannot even hurt mercedes. Tesla cars are not luxury cars.

  43. Tekhelet75


    8 小时 前

    The moment you talk about electric vehicles, I stop watching. What a joke! Especially Tesla.

  44. Twisty Blunt

    Twisty Blunt

    8 小时 前

    It’s a car built to perform hence the word “performance car” if you don’t have the money to maintenance the car and keep it up to date the car won’t “PERFORM” like you want it too why because it’s not like a Honda or Nissan that aren’t built to perform in any way and people don’t get that

  45. M K

    M K

    8 小时 前

    The baddest Benz coming will be a GT73E pushing over 800hp.

  46. Matthew Wynne

    Matthew Wynne

    8 小时 前

    Something can be engineered to perform well, but not engineered to last. That could be a reason why you never see older used "luxury" cars on the road.

  47. Show Me What I Need To Know

    Show Me What I Need To Know

    8 小时 前

    Quality sucks: Get inside any current Mercedes and notice the creaking, popping, and rattle sounds from the center console area. It looks great, but it's cheap.

  48. sherin 0312

    sherin 0312

    9 小时 前

    6:31 which model ?

  49. Asad Chishti

    Asad Chishti

    9 小时 前

    You know

  50. Simon George

    Simon George

    9 小时 前

    Mercedes are arrogant in much the same way BMW and Audi are. They all think everyone aspires to owning one, although in the UK thats laughable as most are leased by every man and his wife to show off to the neighbours and workmates. I CAN afford any of those brands but would sooner drive anything else because I dont need a badge to boost my ego. I used to drive premium German cars in the late 80s, early 90s but back then they had a classy image. Now they are far too common on our roads through easy access PCP deals. 18 year olds just passing their test driving them, it devalues the brand in my opinion. Used to be the preserve of the fortunate, much like myself. Now id rather drive a Japanese car. More reliable as well.

  51. Daniel Robertson

    Daniel Robertson

    9 小时 前

    Why do Americans pronounce "luxury" with a "g"?

  52. Rob S

    Rob S

    9 小时 前

    It's hard to believe that there are people that think Mercedes builds quality cars. Their cars are rubbish. Poorly built junk. In the UK list of the fifteen least reliable cars last year there were four Mercedes models, five BMW models and an Audi model. German cars are as bad as anything you could buy from China.

  53. Jorge A Nunez

    Jorge A Nunez

    10 小时 前

    Mercedes EQDS has entered the chat

  54. mkvvv


    10 小时 前

    But why are is the narrator screaming randomly

  55. Gaming with Producer: Justin Brown

    Gaming with Producer: Justin Brown

    11 小时 前

    Mercedes is not slowing down. Mercedes will be fine.

  56. Tsz Kam Chan

    Tsz Kam Chan

    11 小时 前

    fake news by CNBC lol

  57. Dane Nielsons

    Dane Nielsons

    11 小时 前

    The ill-fated meat macroscopically fit because donna proportionately interest throughout a nonstop eagle. faded, faded hearing

  58. Carlos E Gonzalez

    Carlos E Gonzalez

    11 小时 前

    Mercedes needs to move fast or will become a museum piece.

  59. Install Wizard

    Install Wizard

    11 小时 前

    This is more about curating reality than displaying it.

  60. Human Being

    Human Being

    11 小时 前

    MB has already lost its prestige in Germany. It was once the undisputed gold standard. Now its only a car company among others. So many wrong decisions in the last two decades.

  61. D Gurkaynak

    D Gurkaynak

    11 小时 前

    miss leading title mercedes still rules

  62. Giovanni Dal Mare

    Giovanni Dal Mare

    11 小时 前

    No. It isn’t.

  63. Genn


    11 小时 前

    Mercedes aint losing nothing but you are losing your mind

  64. Kamvelihle Mjali

    Kamvelihle Mjali

    11 小时 前

    It's an American company's opinion...Mercedes isn't worried at all😂. They do need to work on the quality of their interiors though, can't be bested by Audi, ze Auto Union making better cars than Karl? Blasphemy!

  65. Mchuva


    11 小时 前

    What about this title... one of the most prestigious brand in all world... Not everything is about what is happening in America! "Yet, still on top of the most selling brands"

  66. J Egbert

    J Egbert

    12 小时 前

    The roasted ease acly obey because son baly grab absent a magnificent catsup. violet, abhorrent pest

  67. Ray Tang

    Ray Tang

    12 小时 前

    3:31 this is why they are losing the prestige

  68. Stephen Nnodim Jr

    Stephen Nnodim Jr

    12 小时 前

    Misleading title. Mercedes is fine, they are in a period of adaptation. The upcoming EQ family of Benzes will compete with the best of the e-Luxury market. Mercedes is the best luxury automotive manufacturer in my opinion.

  69. Aubree Emmalee

    Aubree Emmalee

    12 小时 前

    The wooden swamp descriptively consider because imprisonment enzymatically soak about a two carbon. frequent, thin floor

  70. E E

    E E

    12 小时 前

    In my country the build quality of the current lineup of Mercedes is a disappointing

  71. Pranab Cherambakad

    Pranab Cherambakad

    12 小时 前

    at this time Tesla has the best battery in the market. so they gaining sales, once germans get the battery tech correct the game will change.

  72. Leonard Clementine

    Leonard Clementine

    12 小时 前

    I would take a Mercedes Benz over bmw and audi anyday tbh

  73. America America

    America America

    12 小时 前

    Mercedes has a reputation of failure, greed and unearned snobbishness. For a vehical that has one of the quickest value loss, a dollar today will be a penny tomorrow.

  74. Niranjan R

    Niranjan R

    12 小时 前

    Basically every German brand is losing coz people are moving towards electric. Well, when these brands do come on the market with electric, every other brand would have to make a run for THEIR money (in the luxury end). Coz I’m pretty sure if people had the option of choosing ev from these brands, they would be happy to do so. Tesla has just started, it stands out for innovation and quality, but there is a difference between epic and legend 🔥

  75. Bryan Escalona

    Bryan Escalona

    13 小时 前

    Those dumb new box lights that's how

  76. aperxmim


    13 小时 前

    Are you guys stupid or something, there are so many Mercedes Benz on the roads these days, I think you guys mean BMW this way off base. If you walk in the street blinded folded there is a high probability that you will get hit by a Mercedes Benz.

  77. X Y

    X Y

    13 小时 前

    Benz sucks... so new money...or soo millenial with a new job in debt 😝.... yuckkkk

  78. OFF HYPE


    13 小时 前

    *I agree...they’ve become too affordable with too many basic models...if it’s not a premium model it just reminds me of a another Toyota...Tesla is an aspirational brand like it or not...*

  79. Agent 47

    Agent 47

    13 小时 前

    Fk outta here

  80. Mester Orange

    Mester Orange

    13 小时 前

    Mercedes knows whats doing.. they have Been preparing many new models and e-performance Lineup, they are preparing a big change and income of fresh blood to face this new reality Also, dont really agree with lots on This video

  81. A Dude

    A Dude

    13 小时 前

    In London they have lost their prestige especially the E class and S class models since uber drivers use them a lot

  82. Saif Al Suwaidi

    Saif Al Suwaidi

    13 小时 前

    Lucid Air is going to take over Tesla and all the other german brands.

  83. D Gillies

    D Gillies

    13 小时 前

    Who narrated this? I am certain I recognize the voice but can't remember who it is ... It sounds like Salman Khan.

  84. Arman Khastou

    Arman Khastou

    14 小时 前

    Benz will never lose its pristine image

    • Arman Khastou

      Arman Khastou

      3 小时 前

      @jeff ellery how so?

    • jeff ellery

      jeff ellery

      3 小时 前

      It already has!

  85. Bigelow


    14 小时 前

    I know in the bay area all the down to sol cal, you mostly see a lot of Tesla, toyota Camry, Toyota rav 4, chargers, challengers, mustangs, Camaros.

  86. Job Skinner

    Job Skinner

    14 小时 前

    Mercedes will never lose its prestige with me! My first love.

  87. Real One

    Real One

    14 小时 前

    Nice history lesson, but also a long advert for electric cars. Not so much about Mercedes-Benz, but more about fuel powered vehicles

  88. Unknown


    14 小时 前

    What nonsense, the title must be how is it possible that Mercedes is still the best car brand ever. German cars will always be the best!

  89. Master Mirror Sung

    Master Mirror Sung

    14 小时 前

    Clickbait title, shame on you guys.

  90. Dilan _

    Dilan _

    14 小时 前

    Not you hating on Benz

  91. King hazy

    King hazy

    14 小时 前

    They're all over low income neighborhoods, that's part of why they're loosing their image

    • King hazy

      King hazy

      5 小时 前

      @ThankTheLord but "luxury" cars should be hard to get

    • ThankTheLord


      5 小时 前

      Does this mean Mercedes are getting cheaper? Sounds more like everyone can least nowadays.

  92. Why park Jimin when you can ride Jimin

    Why park Jimin when you can ride Jimin

    14 小时 前

    Bruh Lamborghini, Bentley and Rolls Royce is German too. Not Italian or British.😂

  93. Aidan Pysher

    Aidan Pysher

    14 小时 前

    Shall we ignore BMW's dive bombing image?

  94. GG Fuego

    GG Fuego

    14 小时 前

    It's coz they get gold skinneded paint jobs in the deep east oaklandish.

  95. Simon


    14 小时 前

    Lexus 🤮

  96. Yasmin Carli

    Yasmin Carli

    15 小时 前

    US it's a country, not a planet, it's not equal world.

  97. Ravishankar S

    Ravishankar S

    15 小时 前

    Mercedes- Benz designs are better than BMW and Audi in my opinion. They need some new tech and design language for their EV’s though..

  98. Levelz yung

    Levelz yung

    15 小时 前

    Americans bro why

  99. Levelz yung

    Levelz yung

    15 小时 前

    Mercedes is not loosing anything Mercedes is gaining more than bmw thats whats happening, yall need to fire the jernalist who did this dumb video

  100. Matthias H

    Matthias H

    15 小时 前

    Because they're churning out cheap cars like the CLA and GLA so which in my opinion ruins the exclusivity. I also owned a few Mercedes cars and the quality sucks for their price point. The reliability wasn't tremendously bad but the kicker was the interior. When i decided its time for a new car, i decided on Volkswagen as i felt it slotted between a more reliable but less refined Toyota, but still less finicky than a Mercedes. It was more reliable and the interior quality is better, the only thing that rattles is my garage door remote and the refinement was 90% of what the Mercedes had.